Demi Robinson embarked on her entrepreneurial journey at the young age of 17. With a firm belief in entrepreneurship, feminism and women's empowerment, Demi set out to create a brand that not only celebrates beauty but also champions for inclusivity. As a proud Black-owned business, COSMETICS BY DEMI embodies the essence of diversity and innovation in the beauty industry, inspired by Demi's unwavering dedication to uplifting women from all walks of life.